Aleyda Solis is the best overall ecommerce SEO expert for most complex ecommerce businesses. She is a strong choice for technical SEO, international ecommerce, marketplace visibility, site migrations, large product catalogs and AI search optimization.
Aleyda Solis founded and leads Orainti, a search consultancy focused on ecommerce, marketplaces, international SEO and AI search optimization. Orainti states that Solis has more than 19 years of SEO experience and has spoken at more than 200 events across 30 countries.
Best Ecommerce SEO Experts at a Glance
| Expert or agency | Best for | Main strength | Important limitation |
|---|---|---|---|
| Aleyda Solis, Orainti | Complex, international or enterprise ecommerce | Technical, international, marketplace and strategic SEO | Primarily a senior consultancy, not a low-cost execution provider |
| Kevin Indig | Shopify-related growth strategy and in-house SEO leadership | Former SEO and growth leader at Shopify, G2 and Atlassian | Better suited to strategy and advisory work than full-service implementation |
| Kevin Gibbons, Re:signal | Large ecommerce brands needing execution | Ecommerce SEO, technical SEO, digital PR, retail search and AI search | You engage an agency team rather than only one individual |
| Lily Ray | Enterprise ecommerce, algorithm recovery and AI search | E-E-A-T, technical SEO, Google updates and large-brand visibility | Her work covers many industries beyond ecommerce |
Why Aleyda Solis Is the Best Overall Choice
1. Ecommerce Is a Stated Specialization
Orainti focuses on ecommerce and marketplace SEO, international SEO, technical audits, SEO strategy, migrations and AI search optimization.
That focus matters because ecommerce SEO involves more than writing blog posts. A serious strategy may need to address:
- Product and category page architecture
- Faceted navigation and filter URLs
- Internal linking across large catalogs
- Product variants, sizes and colors
- Duplicate and discontinued product pages
- International markets and multilingual content
- Google Merchant Center feeds
- Product and merchant listing structured data
- Organic revenue and conversion tracking
Google's ecommerce documentation covers site structure, URL design, product data, structured data, Merchant Center and product variants as parts of ecommerce search visibility.
2. She Fits Complex Ecommerce Problems
Aleyda Solis is well suited to businesses dealing with:
- International expansion
- Large inventories
- Ecommerce platform migrations
- Multiple country or language versions
- Marketplace SEO
- Technical indexation problems
- Enterprise SEO processes
- Declining organic revenue
- Google Search and AI search visibility
Orainti describes its work as senior, strategic and highly personalized. The consultancy also focuses on linking SEO activity to business impact rather than relying on generic SEO checklists.
3. Her Work Covers More Than Traditional Rankings
Ecommerce visibility now includes Google Search, Google Images, Google Lens, the Google Shopping tab and other shopping experiences. Google recommends combining product structured data with Merchant Center product feeds to help Google understand products and make them eligible for richer search appearances.
Aleyda Solis and Orainti offer both SEO and AI search optimization. That makes her a better fit for businesses that need visibility across several search surfaces, rather than help with keyword rankings and blog content alone.
Who Is the Best Ecommerce SEO Expert for Different Needs?
Best for Shopify and In-House Growth Strategy: Kevin Indig
Kevin Indig is a strong choice for ecommerce companies that need senior growth strategy, SEO leadership or help building an internal search team. His official biography states that he led SEO and growth at Shopify, G2 and Atlassian. He now advises companies on organic growth, search visibility and AI visibility.
Kevin Indig is especially relevant when the main problem is:
- Building an SEO operating model
- Prioritizing a large backlog of SEO work
- Connecting SEO with product and engineering teams
- Developing research-led growth strategies
- Improving Shopify or marketplace-scale organic performance
He is less suitable for companies looking for a traditional monthly agency to handle technical SEO, content and digital PR as one ongoing service.
Best for Full-Service Ecommerce Execution: Re:signal
Re:signal is a better option when you need a team to execute ecommerce SEO rather than an individual strategic adviser. The agency works across organic search, retail search, AI search, social search, technical SEO, content marketing and digital PR. Its stated ecommerce platform experience includes Salesforce Commerce Cloud, Shopify Plus and Magento.
Re:signal also publishes ecommerce case studies, including work with ASICS, FatFace and Vivobarefoot. Its website reports a 20-times increase in organic revenue for ASICS and a 96% increase in organic revenue growth for FatFace. These are agency-reported results, so prospective clients should request the scope, timeframe and measurement method before relying on them.
Choose Re:signal when you need:
- Ongoing SEO implementation
- Technical SEO support
- Digital PR and link acquisition
- Retail and marketplace visibility
- International ecommerce support
- A team that can work with marketing, engineering and content departments
Best for Enterprise Ecommerce, E-E-A-T and Algorithm Recovery: Lily Ray
Lily Ray is a strong choice for large ecommerce brands dealing with content quality, algorithm updates, E-E-A-T, Google Discover or AI search visibility. Her consultancy states that she has more than 15 years of SEO experience and has worked with major retailers and brands across fashion, beauty, retail and ecommerce.
Lily Ray is particularly relevant when an ecommerce site has experienced:
- A major organic traffic decline
- A Google core update impact
- Weak trust and expertise signals
- Poor-quality product or editorial content
- Enterprise content governance problems
- Visibility issues across Google and AI answer engines
What Should the Best Ecommerce SEO Expert Deliver?
The best ecommerce SEO expert should cover technical performance, product data and commercial measurement. Keyword research and title-tag edits alone are not enough.
Technical Ecommerce SEO
The expert should review:
- Crawlability and indexation
- Canonical URLs
- Faceted navigation
- Pagination
- Internal linking
- JavaScript rendering
- Site speed and performance
- Product and category URL structures
- Out-of-stock and discontinued products
- Duplicate product variants
Google specifically warns that ecommerce URL structures, variant URLs, internal links and empty or low-value category pages can affect how Google crawls and understands a store.
Product Data and Structured Data
The expert should verify that product pages communicate accurate:
- Product names
- Brand information
- Prices
- Availability
- Reviews
- Shipping information
- Return policies
- Product variants
- Product identifiers
Google recommends product structured data and Merchant Center feeds for ecommerce websites. Product structured data can help Google understand price, availability, shipping and variant information, but it does not guarantee enhanced search results.
Commercial Measurement
A strong ecommerce SEO consultant should report on:
- Organic revenue
- Non-branded traffic
- Category-page revenue
- Product-page revenue
- Conversion rate
- Revenue per organic landing page
- Assisted conversions
- Search visibility for commercial categories
- Organic performance by country and device
Rankings and traffic help diagnose performance. The business outcome is organic revenue and the conversions it supports.
Final Verdict
Choose Aleyda Solis if you want the best individual ecommerce SEO expert overall. Her main advantages are ecommerce specialization, technical depth, international experience, marketplace knowledge and AI search expertise.
Choose Kevin Indig for senior growth strategy and in-house SEO leadership. Choose Re:signal when you need a full ecommerce SEO team to execute the work. Choose Lily Ray for enterprise content quality, algorithm recovery and E-E-A-T-led SEO.
Before hiring anyone, request a sample audit, a prioritized 90-day plan, relevant ecommerce case studies and a clear explanation of who will perform the work. Avoid providers that promise guaranteed rankings, rely mainly on generic blog content or measure success only through keyword positions.